Research Methods critique of a qualitative journal Literature review

Research Methods critique of a qualitative journal - Literature review Example It is a concise title, which is free of extraneous words and or phrases. Abstract. The wide ranging approach of the article is confirmed in the abstract which stresses the â€Å"complex and multifaceted† way in which ideology affects people at various stages in their professional careers, and in different contexts. The abstract highlights the theoretical underpinning of the work by the work of Goffman on frame analysis (1974; 1981) and outlines how a grounded theory methodology was used to analyse the interactions between professionals and older people. There was some indication of the scope, the variables and the findings of the study in the abstract, but little in the way of detail. The most accurate description for the type of research that this study represents is a survey, with strong theoretical underpinning and a focus on linking ideology with practice. No direct interactions between social workers and clients were observed, and the information about such interactions w as second-hand via the interviewing process. Introduction The problem that the article addresses is was very clearly defined as a need to evaluate the success of the 1990 NHS and Community Care Act in meeting the needs of older people. This is not a new issue, since the Act had been in force for almost two decades at the the time of publication of the article, but the author demonstrates that the critical literature has produced very mixed evaluations. The complexity of the environment, with its conflicting demands such as professional standards, management directives, shifting ideologies, financial constraints and different individual values has led to a proliferation of research outputs which illuminate the detail, but do not address the more fundamental question of dominant ideologies. The background to the problem is described as â€Å"a practice context that has challenged well established modes of social work intervention, †¦ an emphasis on inter-professional workingâ₠¬ ¦ and ethical considerations surrounding service rationing and individual rights.† (Sullivan, 2009). The problem itself is clearly formulated as a need to â€Å"explore both the manifest content and the functional properties of dominant ideology in community care practice†. (Sullivan, 2009) Literature Review Sullivan cites a number of key studies in her description of the fundamental changes in the delivery of care to older people since 1990. These include the work of Postle (1999; 2000; 2002) on the changing role of social workers, and various studies on how bureaucracy affects the delivery of care, such as Lipsky (1980) in an American context and Ellis et al. (2007) in a UK context. Stereotypes of social worker description are listed with reference to Wilmot (1995) and Dalley (1991). A great many studies on organizational policy and its effects on professionals and older people are cited. The extensive quotation of other scholars gives the literature review the qual ity of a meta-analysis, and at the end of this the author homes in on the issue of how ideologies impact on practice delivery. The somewhat overpowering density of references is no doubt due to the fact that the article rests on the author’s PhD research. (Sullivan, 2003). Method procedure. The study proper begins with a reiteration of Goffman’

Media, marketing and advertisment Research Paper

Media, marketing and advertisment - Research Paper Example This is more compounded in the fact that marketers have increasingly stated that with advancement in advertising, the level of copying by target audience or consumers need to be scrutinized. This is given that some pundits have constantly argued that consumers tend to be inexperienced with technology (AMS 2011). It is increasingly clear that a consumer in the modern world is exposed to a number of choices emanating from adverts and marketing. This comes with a number of dimensions as we live in a postmodern world and attempt at building a culture of consumers being the driver of decisions and processes that manufacturers and distributors engage in. Postmodernism as an age and a phenomenon had increasingly bore the greatest responsibility as far as consumerism is concerned. In the United Kingdom for instance, a number of departmental stores have cropped up in response to consumerism (Hincliffe 2009). Hincliffe (2009) again notes that one of the escalating habits nowadays is that with the arrival of convenience stores, people spend a great deal of their money shopping in supermarkets and the decisions they make have to do with adverts they see in the media, whether mainstream or otherwise. On average in the USA, most people consume 275 pounds of meat which is quite a high margin and this is attributed to advertisement regarding this commodity. Further, according to him, there is an average of one passenger car for every two people in the US, One passenger car for about three people in Europe and one passenger car for 49 people in the developing countries. Overall, the argument that consumer society is driven by choices or that it drives choices as far as consumption of goods and services are concerned must be examined in a number of ways. These should include understanding what consumer society is all about, the features of the Consumer Society, the drivers of Consumer Society as it is today with advertisement and phenomenon e.g. technologies like the internet, and other gadgets used nowadays by people all of which ensure that consumers purchase more and more. This paper focuses on the advertising and promotion within the context of media, taking into account consumerism as a recent phenomenon which has necessitated consumption landscape and other market changes. It focuses on overall view of advertisement and zeroes on the forms of media other than the traditional media technology. Advertising as a Promotion and Marketing tool: Overall View Advertising is considered to be a central part of marketing and distribution mechanism of a variety of goods and by large, creation of choices in a consumer society tod ay. This is more because, it is mostly propagated by the media. Even though advertising is relatively new as a profession, its effects beat those of religion and education in shaping public view and perception. In the United States for instance, the money spent annually on advertisement outsmarts the total public expenditure on natural resources, higher education and police protection combined. Usually if one goes to a departmental store the goods they see displayed are often correlated with adverts they have seen either on billboards, in the media (print and otherwise) and this aids in decision making (Hincliffe 2009). Today, advertising is seen as quite crucial in promoting the Consumer Soci