Research on alcoholic beverages Essay Example for Free

Research on alcoholic beverages Essay In this research document I am going to discuss a couple of things concerning the packaging and marketing of alcoholic beverages, then I am going to discuss the target audience of the alcohol industry. there are many rules concerning the packaging and marketing of alcohol in South-Africa, this is due to the fact that we have a lot of car accidents and acts of violence connected to the consumption as evident in the Gauteng liquor policy. According to euromonitor.com the biggest trend at this stage in South Africa is Sustainability not only among manufactures but also among consumers more and more people are becoming more environmentally aware, and this leads to innovation of packaging solutions for the future. Another notable thing that is mentioned on euromonitor. com is that there is more detailed segmentation of international and locally produced products are being applied , stimulating our economic growth in the local alcohol industry. According to ttb. gov the only requirements for the packaging of alcohol in south africa is that it should include the name of the product where it was made and special instructions and warnings and as far as the rest of my research shows it is also a requirement to state on the product that it is not for sale to persons under the age of 18 accept for that there seems to be little constraints concerning the packaging of alcohol. Packaging of products that we produce in south africa sometimes has to relate to international standards due to the fact that we want to export our products but when it comes to advertising alcoholic drinks in south africa there is a couple of things I have to mention. According to the Gauteng liquor policy advertising alcohol increases the amount of alcohol consumed this is a hot debate at this current moment as there are people contesting against the current laws (Gauteng liquor policy, (2011) [pdf]. This shows that the rules regarding advertisement of alcoholic beverages will increase with time, keeping that in mind can be useful in the future regarding the marketing plans that companies that produce alcoholic beverages set up for the future. According to an article the cost of harmful alcohol abuse in South-Africa; harmful alcohol use is very high in south africa and its stated that it is one of the main risk factors for poor health in South-Africa (http://www. ara. co. za) The target audience for alcoholic beverages is all people that are older than 18 due to law restrictions, the majority of adult do consume alcohol and thus the target audience is quite big the income level of the consumers of alcohol is very diverse but when it comes to specialized products like craft beer for instance the market is much more directed at the upper class, where there is cheaper alternatives for lower income classes. The target audience of alcohol is dependent on the personality of the brand due to the fact that consumers relate to brands and make their choices according to how they would like to portray themselves amongst other individuals. According to Craig Berman the people that drink the most are young men and he also states that men tend to drink more than woman, this is why so manny of the existing companies directly target younger men. (C. Berman 2012 chron . com) Sports fans are also a great target for the alcohol industry due to the fact that men and woman enjoy drinking whilst being entertained by sporting events. The alcohol industry is known for advertising by sponsoring sporting events sport teams and so forth, and in some cases the fans of sponsored teams are just as big fans of the alcohol brand that sponsors their team. So in conclusion the Target audience for alcohol is quite a wide group of individuals but mostly consists out of younger men aged between 18 and 49 and sports fans are also a big hit , the regulations in south africa concerning he packaging is not too strict but one still has to comply to some rules concerning warnings and so forth, the market is very specific and very segmented into various target audiences and lastly the biggest trend in South-Africas alcohol industry is focusing on sustainability . Reference list Craig Berman http://smallbusiness. chron. com/largest-target-markets-alcohol-advertising-66914. html http://www. ttb. gov/itd/southafrica. shtml http://www. euromonitor. com/alcoholic-drinks-packaging-in-south-africa/report http://www. ara. co. za/industry-tips/code-of-conduct http://www. ara. co. za/uploads/ban-on-alcohol-advertising/economic-impact-of-an-adban_econometrix_ara_chapter3. pdf.

Industrial Revolution In Western Europe

Industrial Revolution In Western Europe Industrialization also introduces a form of philosophical change where people obtain a different attitude towards their perception of nature, and a sociological process of ubiquitous rationalization. Positive work ethics in populations at large combined with skills in quickly utilizing new technologies and scientific discoveries were likely to boost production and income levels and as the latter rose, markets for consumer goods and services of all kinds tended to expand and provide a further stimulus to industrial investment and economic growth. By the end of the century, East Asia was one of the most economically successful regions of the world with free market countries such as Hong Kong being widely seen as models for other, less developed countries around the world to emulate. The first country to industrialize was Great Britain during the Industrial Revolution Description According to the original sector classification of Jean Fourastià ©, an economy consists of a Primary sector of commodity production (farming, livestock breeding, exploitation of mineral resources), a secondary sector of manufacturing and processing, and a Tertiary Sector of service industries. The industrialization process is historically based on the expansion of the secondary sector in an economy dominated by primary activities. The first ever transformation to an industrial economy from an agrarian one was called the Industrial Revolution and this took place in the late 18th and early 19th centuries in a few countries of Western Europe and North America, beginning in Great Britain. This was the first industrialization in the worlds history. The Second Industrial Revolution describes a later, somewhat less dramatic change that came about in the late 19th century with the widespread availability of electric power, internal combustion engines, and assembly lines to the already industrialized nations. The lack of an industrial sector in a country is widely seen as a major handicap in improving a countrys economy, and power, pushing many governments to encourage or enforce industrialization. History of industrialization Most pre-industrial economies had standards of living not much above subsistence, among that the majority of the population were focused on producing their means of survival. For example, in medieval Europe, 80% of the labor force was employed in subsistence agriculture. Some pre-industrial economies, such as classical Athens, had trade and commerce as significant factors, so native Greeks could enjoy wealth far beyond a sustenance standard of living through the use of slavery. Famines were frequent in most pre-industrial societies, although some, such as the Netherlands and England of the seventeenth and eighteenth centuries, the Italian city states of the fifteenth century, the medieval Islamic Caliphate, and the ancient Greek and Roman civilizations were able to escape the famine cycle through increasing trade and commercialization of the agricultural sector. It is estimated that during the seventeenth century Netherlands imported nearly 70% of its grain supply and in the fifth century BC Athens imported three quarters of its total food supply. Industrialization through innovation in manufacturing processes first started with the Industrial Revolution in the north-west and Midlands of England in the eighteenth century.[5] It spread to Europe and North America in the nineteenth century, and to the rest of the world in the twentieth. Industrial revolution in Western Europe In the eighteenth and nineteenth centuries, Great Britain experienced a massive increase in agricultural productivity known as the British Agricultural Revolution, which enabled an unprecedented population growth, freeing a significant percentage of the workforce from farming, and helping to drive the Industrial Revolution. Due to the limited amount of arable land and the overwhelming efficiency of mechanized farming, the increased population could not be dedicated to agriculture. New agricultural techniques allowed a single peasant to feed more workers than previously; however, these techniques also increased the demand for machines and other hardwares, which had traditionally been provided by the urban artisans. Artisans, collectively called bourgeoisie, employed rural exodus workers to increase their output and meet the countrys needs. The growth of their business coupled with the lack of experience of the new workers pushed a rationalization and standardization of the duties the in workshops, thus leading to a division of labor, that is, a primitive form of Fordism. The process of creating a good was divided into simple tasks, each one of them being gradually mechanized in order to boost productivity and thus increase income. The accumulation of capital allowed investments in the conception and application of new technologies, enabling the industrialization process to continue to evolve. The industrialization process formed a class of industrial workers who had more money to spend than their agricultural cousins. They spent this on items such as tobacco and sugar, creating new mass markets that stimulated more investment as merchants sought to exploit them. The mechanization of production spread to the countries surrounding England in western and northern Europe and to British settler colonies, helping to make those areas the wealthiest, and shaping what is now known as the Western world. Some economic historians argue that the possession of so-called exploitation colonies eased the accumulation of capital to the countries that possessed them, speeding up their development. The consequence was that the subject country integrated a bigger economic system in a subaltern position, emulating the countryside, which demands manufactured goods and offers raw materials, while the colonial power stressed its urban posture, providing goods and importing food. A classical example of this mechanism is said to be the triangular trade, which involved England, southern United States and western Africa. Critics argue that this polarity still affects the world, and has deeply retarded industrialization of what is now known as the Third World. Some have stressed the importance of natural or financial resources that Britain received from its many overseas colonies or that profits from the British slave trade between Africa and the Caribbean helped fuel industrial investment. Early industrialization in other countries After the Convention of Kanagawa issued by Commodore Matthew C. Perry forced Japan to open the ports of Shimoda and Hakodate to American trade, the Japanese government realized that drastic reforms were necessary to stave off Western influence. The Tokugawa shogunate abolished the feudal system. The government instituted military reforms to modernize the Japanese army and also constructed the base for industrialization. In the 1870s, the Meiji government vigorously promoted technological and industrial development that eventually changed Japan to a powerful modern country. In a similar way, Russia suffered during the Allied intervention in the Russian Civil War. The Soviet Unions centrally controlled economy decided to invest a big part of its resources to enhance its industrial production and infrastructures to assure its survival, thus becoming a world superpower.[8] During the Cold war, the other European socialist countries, organized under the Comecon framework, followed the same developing scheme, albeit with a less emphasis on heavy industry. Southern European countries saw a moderate industrialization during the 1950s-1970s, caused by a healthy integration of the European economy, though their level of development, as well as those of eastern countries, doesnt match the western standards.[9][10] The Third World A similar state-led developing programme was pursued in virtually all the Third World countries during the Cold War, including the socialist ones, but especially in Sub-Saharan Africa after the decolonization period.[citation needed] The primary scope of those projects was to achieve self-sufficiency through the local production of previously imported goods, the mechanization of agriculture and the spread of education and health care. However, all those experiences failed bitterly due to a lack of realism: most countries didnt have a pre-industrial bourgeoisie able to carry on a capitalistic development or even a stable and peaceful state. Those aborted experiences left huge debts toward western countries and fuelled public corruption. Petrol producing countries Oil-rich countries saw similar failures in their economic choices. An EIA report stated that OPEC member nations were projected to earn a net amount of $1.251 trillion in 2008 from their oil exports.[11] Because oil is both important and expensive, regions that had big reserves of oil had huge liquidity incomes. However, this was rarely followed by economic development. Experience shows that local elites were unable to re-invest the petrodollars obtained through oil export, and currency is wasted in luxury goods.[12] This is particularly evident in the Persian Gulf states, where the per capita income is comparable to those of western nations, but where no industrialization has started. Apart from two little countries (Bahrain and the United Arab Emirates), Arab states have not diversified their economies, and no replacement for the upcoming end of oil reserves is envisaged. Industrialization in Asia Apart from Japan, where industrialization began in the late 19th century, a different pattern of industrialization followed in East Asia. One of the fastest rates of industrialization occurred in the late 20th century across four countries known as the Asian tigers thanks to the existence of stable governments and well structured societies, strategic locations, heavy foreign investments, a low cost skilled and motivated workforce, a competitive exchange rate, and low custom duties. In the case of South Korea, the largest of the four Asian tigers, a very fast paced industrialization took place as it quickly moved away from the manufacturing of value added goods in the 1950s and 60s into the more advanced steel, shipbuilding and automobile industry in the 1970s and 80s, focusing on the high-tech and service industry in the 1990s and 2000s. As a result, South Korea became a major economic power and today is one of the wealthiest countries in Asia. This starting model was afterwards successfully copied in other larger Eastern and Southern Asian countries, including communist ones. The success of this phenomenon led to a huge wave of offshoring i.e., Western factories or Tertiary Sector corporations choosing to move their activities to countries where the workforce was less expensive and less collectively organized. China and India, while roughly following this development pattern, made adaptations in line with their own histories and cultures, their major size and importance in the world, and the geo-political ambitions of their governments (etc.). Currently, Chinas government is actively investing in expanding its own infrastructures and securing the required energy and raw materials supply channels, is supporting its exports by financing the United States balance payment deficit through the purchase of US treasury bonds, and is strengthening its military in order to endorse a major geopolitical role. Meanwhile, Indias government is investing in specific vanguard economic sectors such as bioengineering, nuclear technology, pharmaceutics, informatics, and technologically-oriented higher education, openly over passing its needs, with the goal of creating several specialization poles able to conquer foreign markets. Both Chinese and Indian corporations have also started to make huge investments in Third World countries, making them significant players in todays world economy. Newly industrialized countries In recent decades, a few countries in Latin America, Asia, and Africa, such as Turkey, South Africa, Malaysia, Philippines and Mexico have experienced substantial industrial growth, fuelled by exportations going to countries that have bigger economies: the United States, Japan, China, India and the EU. They are sometimes called newly-industrialized countries.[citation needed] Despite this trend being artificially influenced by the oil price increases since 2003, the phenomenon is not entirely new nor totally speculative (for instance see: Maquiladora). Most analysts conclude that in the next few decades the whole world will experience industrialization, and international inequality will be replaced with worldwide social inequality. Other outcomes Urbanization The concentration of labor into factories has brought about the rise of large towns to serve and house the working population. Exploitation Workers have to leave their family in order to come to work in the towns and cities where the industries are found Change to family structure The family structure changes with industrialization. The sociologist Talcott Parsons noted that in pre-industrial societies there is an extended family structure spanning many generations who probably remained in the same location for generations. In industrialized societies the nuclear family, consisting of only of parents and their growing children, predominates. Families and children reaching adulthood are more mobile and tend to relocate to where jobs exist. Extended family bonds become more tenuous. Environment Industrialization has spawned its own health problems. Modern stressors include noise, air, water pollution, poor nutrition, dangerous machinery, impersonal work, isolation, poverty, homelessness, and substance abuse. Health problems in industrial nations are as much caused by economic, social, political, and cultural factors as by pathogens. Industrialization has become a major medical issue worldwide. Current situation In 2005, the USA was the largest producer of industrial output followed by Japan and China, according to International Monetary Fund. Currently the international development community (World Bank, OECD, many United Nations departments, and some other organizations) endorses development policies like water purification or primary education. The community does not recognize traditional industrialization policies as being adequate to the Third World or beneficial in the longer term, with the perception that it could only create inefficient local industries unable to compete in a free-trade dominated world.

Comparing the Stars of Bright Star and Choose Something Like a Star Ess

Comparing the Stars of Bright Star and Choose Something Like a Star Keats "Bright Star" and Frost's "Choose Something Like a Star" although similar in their address to a star differ in form, tone and theme. The latter contains an illusion to the former that brings Keats' themes into the poem. In order to compare these poems it is necessary to look carefully at their themes and constructions. "Bright Star" is a sonnet in traditional iambic pentameter. Its tone is elegiac as it celebrates the woman's beauty and his love for her in his plea for steadfastness. The poem opens with an apostrophe to the star which calls our attention to his plea. The verbs "would" and "were" indicate his wish to be like the star whom he addresses as "thou." The star is "hung" in the night, a pleasant image, and he uses a simile to compare it with Eremite, a hermit, who presumably sat apart from the world watching. The eyelids of this star (the star is given anthropomorphic qualities) are eternally apart -- always watching, "patiently" and "sleeplessly." Keats then enumerate s what this star watches. It watches water -- which is also steadfast as indicated by the comparison "priest-like." The waters that surround the land Keats says are performing ablutions or cleansings and blessings on the land. The star also gazes upon the snow. He uses the metaphor of snow as a "mask" (more personification) as it hides the mountains and moors. The "m" alliteration emphasizes the falling of the snow. The repetition of "of" underlines the parallel structure and idea of the two scenes the star regards. The rhythm of this 2nd quatrain is slow and peaceful like the scene. Then Keats puts a "No -- " w... ...t not only continues the "poetic tradition" but adds all the depth of meaning of Keats' poem to his own. The star doesn't want much of us -- only to stay above us. He says that "when the mob is swayed" or when social, political, or moral upheaval takes place and the norm is to be radical, the star likes being above it all, condescendingly regarding the earth. When this happens, we should "choose something like a star" and concentrate on it. In the final line the similarity between "stay" and "staid" emphasizes that we must emulate the star in being constant and moderate while society may revolve around us in social or political turmoil. This "staidness" is our key to survival like the stars'. Therefore, one can see that these poems although similar in their title and central image of the star differ in their themes, form and treatment of the author's ideas.

Propaganda and Democracy Essay -- essays research papers

What is the impact of propaganda on our democracy? When examining the relationship between propaganda and democracy it important to define each term. Propaganda is a protean term, its definition varies widely. The word propaganda could refer simply to an active process of mass persuasion or it could carry more negative connotations. In general, a distinction is drawn between propaganda and persuasion. Like persuasion, propaganda is designed to influence opinion rather than purely communicate fact; however, there are several important differences between the two. Persuasion utilizes critical argument and weighs all sides of an issue. On the other hand, propaganda is entirely one sided. While a persuasive message works best with a focused and active recipient, propaganda depends on a mindless audience. Propaganda manipulates symbols as well as and basic human emotions and prejudices in order to influence opinion. Democracy is the form of government in which the laws and government institutions are under the control of the people. In a democracy decisions are made by the citizens or their elected representatives. Propaganda has many effects on American Democracy. Many people claim that our democracy has been â€Å"cheapened† by the media and, in particular, propaganda. Some of the negative effects of propaganda on democracy are that it prevents discourages debate and allows people to listen only to those opinions that they agree with. One of the main goals of propaganda is to preve...

ALL YOU ZOMBIES :: essays research papers

In the story, All You Zombies, there are many paradoxes that Heinlein touches upon. One being, the ability to travel back and forth through time. This jumping from one time to another would allow one to arrive at a time that he or she is already in causing there to be two of the same person at once. In fact, this is the scenario that occurs in the short story. It all starts when the bartender approaches a sad soul setting at the bar. He asks the fellow to tell him what is wrong. Though reluctant to, the gentleman does after being persuaded to by a bottle of wine. The deal was that if his story was worse then the bartenders he could keep the bottle all for himself. This is a paradox because the reader finds out later in the story that both men are one in the same with the held of time travel. The bartender knowing this has nothing to loose because either way he wins the bottle of wine. Time travel, in this story, is symbolized by the ring that the bartender wares. Like the ring, with no end or beginning, time, through time travel has no end or beginning allowing one to travel through out time with no interruptions. The ring was also said to be warn †to keep women off.† This being that the bartender himself was once a woman(Jane) before he had an, unwilling operation. This operation was done after Jane had a caesarea n and the doctor found out that she had â€Å"two full sets of organs.† When Jane awoke to the bad news she was wrapped tightly in bandages causing her, know a him, to feel â€Å"Like a mummy.† This mummy like feeling is the symbolism for the rest of his life. Once a she now being restricted into a mans body with his life and his fate sealed with him in the bandages. Another paradox is when he says to the bartender, after being interrupted by him, â€Å"Who’s telling this story?† Although the reader, like the story teller, does not know that in fact, he is the bartender. So they are both telling the story because they are one in the same. This is made possible again by time travel, allowing him to be at two place at one time. The mystery finally unravels for him and the reader with this comment, â€Å"Now you know who he is - and after

Hot Zone Book vs. Movie Essay

†¢In the book, we have Nancy and Jerry, and they are very important characters who deal with Ebola. Also they are married. In the movie, Sam and his ex-wife shares similar rolls like Nancy and Jerry. They try to stop the outbreak of Ebola virus in the monkey house. In the movie Sam and his ex-wife is divorced and still have problems between them. †¢movie changed ‘Ebola’ to an Ebola-like virus called Motaba, the conditions of both diseases proved to be similar †¢The army took strong precautions in both cases, wearing Level 4 body-suits in the presence of the virus †¢They tried to contain a town and bomb it, and that made it so surreal that it eventually became difficult to take anything the movie says seriously. This made the movie fictional, and took away from the threat and danger of this deadly disease. †¢Robbie and Sam in the movie. It made it somewhat of a romantic love story †¢Daniels- equivalent to Jaaxs †¢movie didn’t focus on the monkey house at all †¢The pet store kind of took the place of the monkey house in that the host infected others at the pet store. †¢both have a laboratory monkey escaping from its cage †¢In the movie, the host monkey that was smuggled gets loose and threatens the lives of human race. In the book, one of the sick monkey in Reston escapes from its cage and Jerry spends days trying to catch it †¢similar is the potential rip in the space suits †¢Both Sammy Daniels and Jerry Jaax share a strong concern over his wife or ex-wife working with in the hot zone with the virus †¢Finally, the doctors in the book tried to help the villagers the best that they could, and eventually ended up leaving the village and the people behind. In the movie, the village, that had many people infected with the virus, was obliterated by a bomb †¢In movie, they catch the monkey responsible for everything

Case: Circuit Board Fabricators, Inc.

Case: Circuit Board Fabricators, Inc. What type of process flow structure is CBF using? The company is using a batch shop process flow structure. CBF, Inc. bases its board fabrication process on the average job size or on its typical order. This means that the company proceeds with the manufacturing process in batches so as to meet the specific requirements per order. The typical contract that the company currently gets is 60 boards per order. However, due to persisting factory defects, they manufacture a total of 75 boards per batch in order to compensate for 20% of the boards that they typically reject during the process. Diagram the process in a manner similar to Exhibit 6. 7 We don’t have this Exhibit in our Handouts Analyze the capacity of the process The capacity of the flow process is at an imbalance. There is a significant amount of manual labor in this flow process in which human error must be taken into consideration. It appears that some of the stations may be run by an inefficient amount of operators. Lastly, with 6 employees on 6 machines for the final inspection, the end of the process should not take as long as it does. What is the impact of losses in the process in Inspection and Final Test? The impact of the losses in the system is quite extensive. It is stated that 15% of the board are typically rejected during an early processing inspection along with an additional 5% rejected during the final testing. This results in a production order increase of 25%. Ultimately, the first inspection should not be a bottleneck of this process and there should not be any rejected boards in the final inspection.