Tuesday, May 5, 2020

Impact of Innovation on Organization-

Question: Discuss about the Impact of Innovation on Organization Performance in retail Industry in United Kingdom. Answer: Field of research This research topic will identify the impact of using innovation in to the business model of the organization. The study will highlight the various types of innovative strategies, which are being used by companies in the retail industry to gain competitive advantage. The retail market is saturated in United Kingdom and there is immense competition in the market. Thus, there is repetitive use of innovation among the companies for maintaining the sustainability of the organization. Secondary data source The study will use data from various articles, peer reviewed journals and relevant website articles to gather relevant data. The study will use thematic and case study method to analyze various cases relevant to this field. The journals and articles will be analyzed to form themes and provide relevant data that will be able to validate the existing theories. Pantano, E. (2014). Innovation drivers in retail industry.International Journal of Information Management,34(3), 344-350. Keywords - innovation in retail industry, impact of innovation on retail, business model innovation in retail Research objective To identify the impact of innovation on the retail industry in United Kingdom To identify the significance of innovation on the retail industry in United Kingdom To recommend suitable strategies for organizations to gain competitive advantage and maintain long term sustainability in the retail industry. Research question What is the impact of innovation on the performance of the organizations in the retail sector? What is the significance of innovation on the performance of the organizations in the retail sector? References Yu, W., Ramanathan, R., Nath, P. (2014). The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective.Industrial Marketing Management,43(1), 25-31. Moatti, V., Ren, C. R., Anand, J., Dussauge, P. (2015). Disentangling the performance effects of efficiency and bargaining power in horizontal growth strategies: An empirical investigation in the global retail industry.Strategic Management Journal,36(5), 745-757. Camisn, C., Villar-Lpez, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance.Journal of business research,67(1), 2891-2902.

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